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Faire

Faire is a wholesale technology platform and e-commerce marketplace connecting independent retailers with thousands of brands for online ordering, merchandising and wholesale purchasing.

Faire is a wholesale technology platform built for independent retail. Its core product, the Faire wholesale marketplace, is an online platform where retailers browse and order wholesale merchandise at wholesale pricing from thousands of independent brands, described by the company as a "one-stop shop for wholesale". A companion product, Faire for brands, provides tools for brands to grow retail relationships and take orders from independent retailers.

The company's technical work spans wholesale technology, e-commerce marketplace infrastructure and online ordering and merchandising systems. The marketplace connects a large global selection of brands with retailers across verticals including clothing and apparel boutiques, grocery and general wholesale merchandise, and the platform operates with a global geographic footprint.

Faire describes its mission as strengthening the unique character of local communities and positions its engineering work as building technology that "powers local retail". This framing is carried through the company's marketing and leadership messaging, and is reflected on its dedicated careers page. Support resources are also provided for retailers seeking help with shopping, orders and eligibility.

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