RCX Sports runs youth sports leagues and events for the NFL, NHL, MLS, MLB, NBA and WNBA, supplying licensed uniforms, a technology platform and league support across the U.S. and Canada.
RCX Sports is a youth sports operating partner for the NFL, NHL, MLS, MLB, NBA and WNBA, providing officially licensed uniforms, technology and support to league operators running youth leagues and events across the United States and Canada. The company reports supporting more than 2 million youth athletes and works with upwards of 719 partner organisations, including parks and recreation departments, YMCAs and Boys & Girls Clubs.
The business is built around three connected offerings. A tech-enabled platform is designed to help league operators administer leagues and events at scale, a service that depends on robust marketing and communications tooling to reach a distributed base of local organisers and families. Alongside the platform, RCX Sports supplies officially licensed uniforms tied to the six major leagues, and fields dedicated League Success Teams that provide operators with resources and guidance. For marketing engineers, the combination of a licensed merchandise catalogue, a multi-league brand portfolio and a large partner network implies work spanning campaign systems, product data and operator-facing acquisition.
RCX Sports operates a mission-driven culture centred on making youth sports accessible and inclusive, with an emphasis on safe and welcoming environments for children. The RCX Sports Foundation, the company's charitable arm, focuses on removing barriers and creating pathways for children to experience sport. Technical domains include sports technology platforms, youth sports league operations and licensed merchandise and uniforms.
