2degrees

2degrees is a full-service New Zealand telecommunications provider founded in 2009 and headquartered in Auckland, with offices in Wellington and Christchurch. After almost a decade of preparation, the company switched on as New Zealand's third mobile provider and now serves over 1.6 million mobile subscribers as the country's third-largest wireless carrier. Its stated mission is to bring fairness back to New Zealand's telecom market, and it is credited with significantly lowering the cost of mobile services for New Zealanders.

The company's consumer and business portfolio spans mobile voice and data plans, fixed and wireless broadband (fibre, 4G and 5G wireless, VDSL and ADSL), and electricity services. For business customers it offers ICT solutions, data centres and cloud connectivity, managed WiFi and cybersecurity products. This breadth of products across mobile, broadband, energy and enterprise connectivity gives marketing engineers a range of customer segments and product lines to work with, from mass-market consumer mobile to business-to-business ICT.

For technically minded marketers, 2degrees offers scale: more than 1.6 million mobile subscribers, a nationwide fixed and wireless footprint, and a business division covering data centres, cloud and cybersecurity. The company has been connecting Kiwis since 2009 and was founded by Māori visionaries and Tex Edwards to challenge established players and offer better value to consumers.