Latitude Financial is a digital instalments and consumer lending business offering credit cards, interest-free payment plans and personal loans across Australia, New Zealand and Singapore.
Latitude Financial is a digital instalments and consumer lending business operating in Australia, New Zealand and Singapore. Its product suite spans credit cards, interest-free payment plans offered through retail partners, and personal loans - the last of these reinforced by Symple Loans, a Melbourne-based personal lending fintech acquired in 2021 to expand the company's digital lending capabilities. The business traces its origins to 1920 and was carved out of GE Consumer Finance in 2015 by Värde Partners, KKR and Deutsche Bank before listing on the ASX in April 2021.
For marketing engineers, the relevant scale sits in the distribution channels. Latitude maintains relationships with more than 5,500 brokers nationwide and runs interest-free financing through major retail partners including Harvey Norman, JB Hi-Fi, The Good Guys, Amart, The Warehouse Group, Samsung and Apple. Its technical work concentrates on digital lending platforms, fintech and personal lending technology, and consumer credit and instalments - all areas where acquisition, partner integration and credit decisioning meet.
Latitude positions itself as a challenger to the major banks and describes its mission as making financing possible at life's important moments. The company operates across three countries and is an independent consumer lender, retaining an outlook shaped by its separation from GE.
