ASG

ASG is an acquirer and operator of vertical SaaS companies. Founded in 2016, the firm buys uniquely positioned software businesses and builds them into market leaders while preserving founder legacies. Its portfolio community comprises more than 60 independently operating vertical SaaS companies, each retaining its own brand and autonomy while drawing on shared capital, expertise and resources.

The operating platform behind the community supplies centralised support in finance, product, recruiting and operations. Technical work spans SaaS engineering and software business operations, and practitioners move across multiple businesses within the portfolio rather than being confined to a single product. The stated aim is to let talented operators apply their skills at scale across the group.

ASG describes its acquisition approach as a PeopleFirst partnership model, explicitly rejecting the "strip-it-and-flip-it" private equity playbook. Founders design their own exit, either staying on in a new role or transitioning out entirely, and acquisitions are treated as the start of a partnership rather than a transaction. The firm reports a Founder NPS of 65% and states commitments to diversity and inclusion and to investment in people development.

The group operates across the vertical SaaS and software industries. Further detail is available at https://alpinesg.com/.