Hanover Research is a global market research and analytics firm, founded in 2003, delivering custom research and analytics to more than 1,200 clients through a fixed-fee subscription model.
Hanover Research is a global research and analytics firm founded in 2003 and headquartered in Arlington, Virginia. The firm delivers custom market research and analytics through a fixed-fee subscription model, providing clients with ongoing access to researchers and analysts rather than one-off project engagements. Its work spans survey and custom research, data analytics, and data-driven insights intended to support strategic decision-making. The company serves more than 1,200 clients across the corporate, higher education and K-12 education sectors.
The firm's offerings fall into three lines: Custom Market Research, in which researchers and analysts work directly with senior executives and institutional leaders; Analytics Services, which produces data-driven insights for strategic decisions; and the fixed-fee subscription research model that underpins both. Hanover Research has been ranked among the top 50 research firms by the American Marketing Association and the Insights Association.
The firm offers fully remote and hybrid working arrangements. Internal practices include structured training programmes, mentorship for employee development and career advancement based on skills rather than tenure. The company states that it values diverse perspectives and fosters an inclusive environment, and describes its working culture in terms of high-performance collaboration and professional ownership.
