WGSN is a trend forecasting company whose digital platform delivers consumer, cultural and market insights to brands across fashion, beauty, interiors and food & drink.
WGSN is a trend forecasting company founded in 1998 that delivers curated global consumer, cultural and market insights to brands through a digital platform. Its work sits at the intersection of data analysis and qualitative research: the firm combines AI and proprietary data analytics with a network of more than 250 experts, data analysts and strategists to help clients anticipate change rather than react to it. Team members are described as living in the markets they forecast, and as active analysts rather than passive observers of cultural, consumer and market shifts.
The company's product is a digital trend forecasting platform that provides curated insights, forecasts, tools and inspiration across fashion, beauty, interiors and food & drink. WGSN states that its forecasts achieve 94% accuracy. The platform serves more than 6,500 companies worldwide, including 53 of the world's 100 largest brands, with a network spanning six continents.
WGSN describes its culture as built on precision, expertise and actionable insight, with an emphasis on blending human ingenuity with AI and proprietary data. The firm also frames its work around efficiency and sustainability in helping businesses create tomorrow.
