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Siro

Siro builds an AI platform that records and analyzes in-person sales conversations to deliver coaching insights, automate workflows and integrate with CRM systems.

Siro is an AI-powered platform that records and analyzes in-person sales conversations, surfacing coaching insights, automating workflows and integrating with systems such as Salesforce. Its technical work spans artificial intelligence, conversation intelligence, speech analysis, sales coaching analytics, CRM integration and workflow automation. The company's product, the Siro AI Sales Conversation Platform, is aimed at the in-person sales market and reports that customers improve in-person sales performance by 36% on average.

Siro targets field sales in home improvement, retail, distribution and automotive. It has raised $75M in total funding, with investors including Index, Fika, CRV and SignalFire. Its stated mission is to make in-person sales the most empowered, data-driven and coachable part of a business, with an emphasis on career development and lower turnover among field sales workers.

The team includes people from Meta, McKinsey, DoorDash and Uber. Further details on company size, founding year and geographic footprint are not published.

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