Attention

Attention builds AI-powered sales tooling that extracts data from customer conversations and puts it to work automatically. Its systems capture CRM entries directly from calls and meetings, replacing manual data entry, and draft follow-up emails derived from conversation content. The underlying technical work spans conversational AI, natural language processing, sales and CRM automation, email generation and customer interaction analytics.

Two products carry the offering. Attention CRM automation captures and enters CRM data out of customer conversations, in place of expensive and error-prone manual methods. Follow-up email automation drafts follow-up emails drawn from the same conversation data, applying the voice of the customer to outbound correspondence.

The company was founded by repeat entrepreneurs Anis Bennaceur, who serves as Co-Founder and CEO, and Matthias Wickenburg; the two were formerly competitors. Attention reports growth from zero to $2m ARR in 15 months, describes itself as post product-market fit, and is focused on scaling from $2m to $10m ARR. Its customer base includes Crunchbase, BambooHR, Aircall and Metaplane.

Attention operates in the sales technology, revenue operations, SaaS, CRM software and B2B sales verticals. Stated outcomes for customers centre on accelerating sales cycles, raising rep productivity and shortening rep onboarding.