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Universal Destinations & Experiences (Universal Parks & Resorts)

Universal Destinations & Experiences operates theme park destinations in Hollywood and Orlando, turning films and franchises into immersive physical worlds and digital guest experiences.

Universal Destinations & Experiences, also known as Universal Parks & Resorts, builds immersive theme park entertainment by turning films and franchises into physical, explorable worlds. Its portfolio includes Universal Studios Hollywood in California and Universal Orlando Resort, a multi-park destination in Florida, alongside themed immersive worlds, attractions and roller coasters drawn from well-known franchises.

Technical work spans four domains: immersive experience design, digital experience development, themed environment engineering, and attraction and roller coaster design. The digital experiences arm develops tools intended to enhance each guest visit, giving engineers a remit that combines consumer-facing software with on-site physical environments.

The company operates across theme parks and attractions, immersive entertainment, tourism and hospitality, and film and franchise experiential. Its stated culture emphasises collaboration between creatives, engineers and experience designers, and a focus on bold thinking and creative problem-solving within a commitment to innovation and authenticity.

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