Alo Yoga, founded in 2007, is a premium yoga apparel and lifestyle brand working in textile technology and sustainable manufacturing, with a nonprofit arm offering free yoga videos for children.
Alo Yoga is a premium yoga apparel and lifestyle brand founded in 2007 by childhood friends Danny Harris and Marco DeGeorge. The company designs technologically advanced yoga clothing intended as fuel for movement, positioned as studio-to-street apparel, and extends into a broader mindful lifestyle offering. Its name derives from air, land and ocean, reflecting stated values of mindful movement and environmental consciousness.
Technical work at the company concentrates on apparel and textile technology and on sustainable and ethical manufacturing. Production has been 100% sweatshop free since inception, and in 2025 Alo Yoga joined the Fair Labor Association to strengthen ethical manufacturing practices. The company is headquartered in Los Angeles and operates globally.
Beyond its core products, Alo Yoga runs Alo Gives, a nonprofit initiative that produces freely accessible yoga and meditation videos introducing children to practice; the organisation reports reaching millions of children. Employees work from a solar-powered headquarters in Los Angeles in a dog-friendly office, with daily yoga classes available to every member of staff.
