Rove Concepts

Rove Concepts is a direct-to-consumer furniture and home furnishings company founded in 2011 in the Pacific Northwest. It designs and sells contemporary modern home furniture - including sectionals and other home furnishings - positioned as luxury quality at accessible prices. The company sells online through its own storefront at roveconcepts.com, operating in the e-commerce and interior design and home decor verticals.

Unlike most furniture brands of its kind, Rove Concepts owns and operates its own artisan workshop, and the majority of its pieces are handcrafted and made in-house. Materials are luxury natural goods sourced from regions worldwide. The company's technical work sits at the intersection of handcraft tradition and modern manufacturing technology, with an eco-design focus that favours sustainable materials and environmentally friendly design.

The brand draws on a family furniture-making history dating to the 1950s and 1960s; founder Art Lee's background informs its stated aim of modernising the furniture industry and making home luxury more inclusive. Direct control over production is presented as the basis for quality and integrity across the range, from small details to large pieces such as sectionals.