Anatta Design

Anatta Design is an enterprise-accredited Shopify Plus agency that supplies dedicated product teams to DTC and omnichannel brands. Its technical work spans Shopify Plus development, eCommerce engineering, conversion rate optimization, tech stack modernisation and international scaling, alongside Baymard-certified UX design. The firm reports conversion rate improvements of 4% to 6% for clients, a figure of particular relevance to marketing engineers concerned with measurable performance outcomes.

Rather than bill clients by the hour, Anatta Design staffs embedded teams on a retainer basis, acting as extensions of client organisations and aligning its incentives with long-term client goals. Strategic guidance is delivered alongside the technical work. The stated core values are Integrity, Driven, Care, Ownership and Joy.

The company has worked with more than 100 fast-growing DTC and omnichannel brands across consumer health and nutrition, beauty and personal care, sustainable consumer products and consumer electronics. It reports more than $1 billion in sales converted and partner growth of 8-9 times the industry average in recent years. Among its documented outcomes is Rothy's, which grew from $0 to $220M in four years before a $1B acquisition. Anatta Design has been in business for over a decade.