ABOUT YOU is one of Europe's largest online fashion and lifestyle retailers, running the ABOUT YOU app and aboutyou.com plus B2B API and retail media services across 26 European markets.
ABOUT YOU SE & Co. KG operates one of Europe's largest online retailers for fashion and lifestyle, combining a mobile-first shopping experience across its app and aboutyou.com. The company's technical work spans mobile app development, e-commerce platform technology, API-based retail solutions, personalization and digital advertising. Its proprietary personalization technology is used by online retailers across Europe.
The company serves more than 13 million active customers in 26 European markets, offering around 750,000 items from nearly 4,000 brands. The ABOUT YOU app, an award-winning mobile shopping platform, provides inspiration alongside a broad fashion catalogue; aboutyou.com complements it as a fashion and lifestyle shopping site. Both are built on the company's own technology stack.
Alongside its consumer business, ABOUT YOU runs B2B offerings. ABOUT YOU Tech Services is a flexible API solution for online retailers, while Brand Relations & Retail Media provides native advertising opportunities for external partners. These areas link e-commerce platform technology with personalization and retail media - disciplines that sit at the intersection of marketing and engineering.
The company describes its internal culture and mission as centred on an inclusive and inspiring work environment, with an emphasis on innovation and product quality reflected in its award-winning app.
