C
GTM Engineer
Conversion
$150–200K / year · San Francisco, California, US
Conversion is an agentic marketing automation platform that unifies CRM, warehouse and product data so marketers can build and ship personalized campaigns with AI workflows.
Conversion is an agentic marketing automation platform, founded in 2020 by UC Berkeley dropouts Neil Tewari and James Jiao. The company builds software intended as a modern replacement for legacy marketing tools such as Marketo and Pardot, aimed at marketing operations teams at SaaS and software companies.
The platform connects CRM, warehouse and product data into a single context layer. On top of that layer, marketers use AI-powered workflows, segmentation and personalization to build and ship campaigns in hours rather than weeks. For marketing engineers, the technical work spans data integration across CRM, warehouse and product sources, agentic AI workflows and campaign automation.
Conversion reports more than 4,000 customers, including Clay, Abacum and Productboard, and nearly eight figures in ARR within two years. The company describes a product experimentation culture - the founders tried NFTs in Roblox and AI website builders before landing on Conversion - and a fast-building ethos, with the problem validated by talking directly to other marketers about pain points in the legacy marketing stack.