MyTraffic

MyTraffic is a European location intelligence company founded in 2016. It builds proprietary datasets and algorithms that turn real-world signals - footfall, vehicle flow and visitor behaviour - into insights about physical places, helping businesses decide where to open stores, how sites perform and who their customers are. The platform covers locations across multiple European countries and is used by more than 600 companies, among them Carrefour, Lidl and Nespresso. The company has secured €40 million in funding.

The core product is a location intelligence platform built on in-house data assets and geospatial analytics. A recent addition, Gini, is an AI assistant that lets clients put questions in natural language and receive structured, decision-ready answers rather than working through dashboards. Technical work spans geospatial analytics, artificial intelligence, footfall, mobility and visitor-behaviour modelling, with data privacy and GDPR compliance treated as design constraints.

Customers operate in retail, real estate, consumer goods, shopping centres, urban planning and EV charging. A stated aim of the product is to make data and analytics usable by non-technical people, which shapes how interfaces, AI features and insights are delivered.