Placer.ai

Placer.ai operates a location analytics platform built on anonymized mobile device geolocation data. The system tracks consumer foot traffic before, during and after store visits, giving organisations visibility into trip patterns, shopping behaviour and the performance of individual locations and wider markets. Its stated coverage spans more than 1.5 billion monthly visitors across roughly 20 million devices and over 13 million venues.

The technical work sits at the intersection of geolocation data processing, mobile device analytics and privacy-preserving anonymisation. Marketing is one of the industry verticals the platform serves, alongside retail, hospitality, commercial real estate and the public sector; clients range from Fortune 500 companies to local governments. Practitioners working on measurement, attribution and audience analytics will find a stack oriented around large-scale behavioural data rather than conventional campaign tooling.

Placer.ai reached unicorn status with a valuation of more than $1bn in 2022 and reports annual recurring revenue of $100m. The company is based in the United States and has been recognised by Forbes as one of America's Best Startup Employers. Its stated position is that analytics of this scale can be delivered alongside a commitment to data privacy.