Peec AI

Peec AI builds an AI search analytics platform for marketing teams and agencies. It tracks how brands appear in the responses generated by AI platforms such as ChatGPT, Perplexity and Gemini, replacing traditional keyword rankings with metrics suited to AI-era discovery. Since February 2025 more than 1,300 brands and agencies have been onboarded, and the company reports annual recurring revenue above $4m.

The underlying technical work spans several domains relevant to marketing engineering: browser automation and UI scraping, conversational prompt data collection, large language model response analysis, and citation and source analysis. The stated emphasis is on capturing authentic real-user experiences rather than sanitised API outputs, which shapes how response data is gathered and interpreted.

The platform's core metrics are Visibility (how often a brand is mentioned across AI responses), Position (where a brand tends to appear when mentioned) and Sentiment (whether models describe a brand positively, neutrally or negatively). Source and citation analysis links these measures to the specific websites and articles that models reference, and surfaces citation opportunities. Competitor monitoring covers rival performance in AI search responses.

For teams integrating the data elsewhere, Peec AI offers a Looker connector for export and analysis, and an enterprise API for custom integrations. The product sits across the marketing, agency and brand-management verticals, in the emerging category of generative engine optimization.