WebEngage

WebEngage is a Customer Data and Engagement Platform founded in 2011 that helps consumer brands improve lifetime value and marketing ROI through personalised, multi-channel campaigns. Its technical work centres on customer data platforms, data unification, marketing automation, personalisation and multi-channel engagement - the stack behind turning fragmented customer data into orchestrated messaging.

The company's main product, Retention OS, is a full-stack retention system that unifies customer data from multiple sources and lets brands engage customers across 10 communication channels with hyper-personalised messaging. Engineering work spans the data pipeline that consolidates sources, the decisioning and personalisation layers, and the delivery infrastructure across channels.

WebEngage serves thousands of brands worldwide across e-commerce, edtech, fintech, foodtech, media and publications, gaming, BFSI, healthcare and online retail, and reports a year-on-year growth rate of 100%. Teams are based in Mumbai, Gurgaon and Bangalore, with operations in Dubai and expansion underway in Brazil and Indonesia.

The company describes a culture built for sustainable growth, with accessible founders and a mission of making scalable, personalised business experiences straightforward for its customers. WebEngage was recognised by G2 as a Marketing Automation Leader in Asia in 2021.