Mixpanel

Mixpanel is an analytics platform, founded in 2009, that helps companies understand how people use their products through event-based user behavior analytics across web and mobile. Its core product, the Mixpanel Analytics Platform, tracks user interactions and surfaces where users drop off, which features they use most and what drives retention, without requiring users to write SQL. The platform is used by more than 29,000 companies, primarily in SaaS, technology and product-led software.

Around the core analytics platform, Mixpanel offers Session Replay, which lets product teams visually replay user sessions to observe actual behavior; Experimentation Tools for measuring the impact of product changes; Feature Flags for controlled rollout; and Metric Trees for structuring and analysing product metrics. The technical scope of the product spans event-based and product analytics, user behavior tracking, web and mobile event tracking, and funnel and drop-off analysis.

For marketing engineers, the platform's event-based tracking model is central: it instruments user interactions across web and mobile and makes behavioural data queryable without SQL, which underpins funnel analysis, retention analysis and experimentation. The company describes its mission as making data accessible to everyone on a team, not just analysts, and positions its tools as a way for product managers, marketers and engineers to see the impact of their work and move faster with confidence.