ABOUT YOU operates a personalized B2C fashion store and the SCAYLE B2B commerce platform, using personalization, recommendation and live shopping technology across European markets.
ABOUT YOU SE & Co. KG is a fashion, e-commerce and technology company built around personalized online shopping. From its headquarters in Hamburg, Germany, it operates a B2C online fashion store serving millions of active customers across European markets and offering products from thousands of brands, as well as SCAYLE, a set of B2B solutions supporting and expanding digital commerce for fashion brands and retailers. The group is one of Europe's leading fashion and lifestyle e-commerce businesses.
The company's technical work spans data-driven recommendations, personalization technology, e-commerce platform technology, mobile app development and live shopping technology. Its consumer-facing product is delivered through an app combining live shopping with fashiontainment elements, and the shopping experience is designed to be immersive and interactive. Personalization sits at the centre of the proposition, expressed in the company's positioning as "made all ABOUT YOU".
ABOUT YOU operates across the fashion, e-commerce, technology, lifestyle retail and B2B digital commerce verticals. The company describes itself as inspiration- and technology-driven, with a focus on connecting customers with relevant products and brands at scale.
