MGID

MGID is a global advertising platform that connects advertisers and publishers, using privacy-first targeting technology to help brands reach unique local audiences at scale. The company works in the digital advertising, publishing and brand marketing sectors, and describes its geographic reach as global.

Technical work at MGID centres on advertising technology, privacy-first targeting and audience targeting, alongside publisher monetisation. The MGID advertising platform is designed so that brands and publishers can work together transparently: advertisers use it to drive performance and awareness, while publishers retain and monetise their audiences.

The company emphasises transparency between brands and publishers and a privacy-first approach to its technology. It frames its work as creating unique technologies and invites employee contribution to further goals.