Big Happy

Big Happy is an AdTech platform company founded in 2019 that works across mobile and digital out-of-home (DOOH) advertising. The company builds an end-to-end platform spanning creative development, media activation and campaign measurement, alongside cinematic 3D mobile ad formats and DOOH screen experiences. Its technical work covers AdTech platform development, cinematic 3D storytelling, creative technology and campaign measurement and analytics.

The platform's reach provides access to more than 7,000 mobile publishers and over 1 million DOOH screens across North America. Big Happy reports an average unaided brand recall of 75% for its cinematic 3D mobile advertising, which it states is 21% higher than direct competitors.

The company was founded by a group of media buyers and mobile ad tech champions and describes its approach as creative-first and performance-powered, combining creative technology with industry integrations and service. Its work targets brand recall and measurable campaign results for clients in entertainment, CPG, automotive and retail. Big Happy is based in and operates across North America; further details are available at https://bighappy.co/.