Clear Channel Outdoor runs an out-of-home advertising platform using digital and printed billboards, airport displays and transit media, supported by data and programmatic solutions.
Clear Channel Outdoor operates an out-of-home advertising platform that connects brands with consumers through digital and printed billboards, airport displays and transit advertising. In the United States the company covers more than 65 markets and over 55 commercial airports, reaching approximately 130 million Americans a week.
For engineers, the technical work centres on data analytics, data science, programmatic advertising, mobile location data and digital sign development. The company's proprietary suite of data solutions, CCO RADAR, applies mobile location data to help advertisers plan, optimise and measure the effectiveness of out-of-home campaigns, and the firm states that it invests in digital sign development and data science as core capabilities.
The product portfolio spans digital and printed billboards, advertising displays in commercial airports and advertising placed in transit environments. The stated operating priorities are measurable, data-driven campaigns and simplifying the buying process for marketers.
